Your Samwise Design Partner

By
P. Brigham

Not everyone is a Lord of the Rings fan.

I get it. Lord of the Rings is not everyone's cup of tea. But it's back in the public spotlight, and being a fan myself, I have noticed some valuable similarities between two of the main characters and us.

By us, I mean marketers and graphic designers.

I like the two Hobbit characters, Samwise Gamgee and Frodo Baggins. They are two travelers who are on a mission. The story follows the two of them through victory and danger. And all the while we see them helping each other stay true to the task at hand. They work in harmony towards a goal. A goal that, as it turns out, neither of them can achieve alone.

Over time, however, I began to see a recurring problem with what I was offering my clients through graphic design, and with the content that marketers were offering their clients.
So where is the comparison here?

It took me a long time to realize the value of a partnership between marketing and graphic design. I always felt that these two fields had little to do with each other, that their paths might cross, but that they did not need to travel together. Over time, however, I began to see a recurring problem with what I was offering my clients through graphic design, and with the content that marketers were offering their clients. While we each provided value, neither was complete without the other.

Putting a solid brand design in a customer's hand without a marketing strategy to match was like giving them a new car with no keys and no gas to drive it.

Similarly, I've watched talented marketers deliver a brilliant strategy to their clients but fail to package it in an equally amazing design. And the strategy falls flat.

These problems can become increasingly frustrating for everyone involved. Customers notice a decline in ROI and become nervous or begin to lose trust. Marketers lose confidence and begin to question their service. Over time, this takes its toll. And it's surprisingly a very common problem.

In a recent study conducted by LIONS and WARC titled "The State of Creative Effectiveness," it says, "marketers all over the world find marketing effectiveness challenging. The commercial aspect of effectiveness is one of the toughest challenges of all. 89% of respondents say they find it sometimes or always hard." Source: https://theeffectivenesspartnership.com/

Samwise and Frodo
So what's the solution?

I think Samwise Gamgee knew the answer when he called out, "Come, Mr. Frodo!". 'I can't carry it for you, but I can carry you." 

When marketing and graphic design team up, great things can happen. Graphic design can't take the place of marketing, but it can effectively support the mission. I've been down this road before, using experienced design to drive marketing content. And it works! Customers love it, and marketers feel more confident.

So, how are you going to deliver design that's as good as your marketing content? Are you going to do it alone or with a partner?

Want to deliver better quality designs to your customers?

Send me a short message describing what you need help with and together we can discuss if Prest is the right fit.

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